Finally I have some time this week to post about the new work I’m involved in: The CookBook Project!
I was browsing online for work opportunities in food advocacy and stumbled upon this wonderful organization based in West Roxbury. I sent in an inquiry letter to Alissa and Adam, the founders of the group about internship opportunities and was hired in a week! (Speaking of timing…)
The group is small – there are Alissa, Adam, me and four grant writers working to get us funding, but the amount of work we do is HUGE! The CookBook Project facilities food-oriented workshops in partner with youth groups worldwide and educate kids on sustainable consumption, cooking, hygiene, and community building through food. With the help of some grant money, Alissa and Adam have already conducted nine workshops since last year, amazing! The group also leads a local leaders program, where individuals and groups can learn how to raise funds, increase awareness and run their own CookBook Project workshops.
I was ecstatic to be involved: to be given the opportunity to manage the group’s entire communication and social media operation is very hard to come by, and plus I am building the group’s social media presence from ground zero. I developed a social media marketing plan for the group and jumped right into networking, facebooking and tweeting. We are also launching a blog on our site very soon. While social media has given small organizations unparalleled power to reach new audience, partners and donors, I never realized how difficult it is to build a brand from nothing. (
If we do good work, people will just magically follow us right?) Everything was largely done through word of mouth before, but we are hoping the new online presence will bring us more traffic, visitors and donations.
WIth all that said, I hope you can take a few minutes to check out our website, www.thecookbookproject.org, like us on Facebook and interact with us on Twitter! If you are interested in working with us to host a workshop, email us at firstname.lastname@example.org. If you have any tips for a clueless first-time social media marketer like myself, please write to me through the contact forum on top of this page!